Biography

Whether it is their design and craftsmanship, a connection with a brands identity and values and or their functional ability and comfort for certain tasks,  A great pair of socks is something that makes someone feel something about themselves and therefore become a personal representation of one’s own identity.

Success, in my eyes, will always come from collaboration with the best no matter who they are or where they are from.  But there is also a principle here about sustainability, we will always look first to work with and support those local to us and we only work with

ethical and ecologically responsible companies and individuals. In what many see as a faceless digital world there are still generations of thriving craftsmen and designers whom we work together with to deliver our collections.

The search for excellence in everything I do, at a deeply personal level.  For me this means wishing to do the best I can, not because it needs to be but because it can be, not for the praise of others but the satisfaction attained in one’s own achievement.    

I have had the good fortune to work with some of the best brands and people in the industry, to genuinely see the

craftsmanship in the goods, the value reflected in their design and the people behind that make them what they are. Sadly, on occasions I have witnesssed style over substance or even worse – no style and no substance.  there is an  utter sense of betrayal that can be felt when someone or something projects itself as something it is not.

A fine example for me is the late Steve Jobs. This visionary man, together with British designer Jony Ive, insisted that the insides of the Apple computers, the bits you don’t actually see, were as beautiful as the outside. His continued insistence in saying no to mediocrity encouraged innovation and led Apple to being both one of the most successful and most loved brands.